"Statement Pieces" is the first to admit we are not the most ruminant of blogs - we don't spend time meticulously pondering the reasoning of our existence, nor do we pretend that this is the case. But whilst we can't openly delve into erudite debate about religion or the state of economics - we can, quite confidently, speak with pride about the trivial things in life...
But before you disregard our blog in its entirety, maybe you should think that to someone, somewhere this content IS important - it is the lifeblood of an entire industry. But to most, it's an escape... a way to cast off the harsh realities of the world and delve into a superficial wonderland. This is often helped when you can recognise the fact AND have a sense of humour about it, as is the case with cult hair care giant GHD.
As a loyal devotee of the brand (I purchased my first GHD straightener a few years back and literally have not left my house without using it since - most of my closest friends have not seen my hair "naturally") when I stumbled across one of GHD's past viral advertising campaigns I had to laugh, it summed me up wholeheartedly...
Believe it or not, that was a legitimate viral campaign started by GHD in 2006 - This, is the 2008 one:
Both are delightfully clever and when juxtaposed against the world-renowned reputation of GHD, are made all the more cheeky. But wickedly savvy advertising campaign's aside, "Statement Pieces" stance on GHD's products is simple - if you don't already own one, do whatever it takes to get your hands on one - they are genuinely the holy grail of hair care. At approximately $325 they are one of the most expensive stylers on the market, but they are well worth the price. Ever wonder why your hair always looks so good when you're hairdresser styles it? There's a good chance they used a GHD.
There are three different types of stylers available, the GHD IV Styler, which is suitable for all hair types, the GHD IV Mini Styler, which is suitable for short hair (and great for guy's) and the GHD IV Salon Styler which is suitable for long, thick hair (especially Afro-Caribbean)- each of these stylers can be used to create a multitude of styles including curls, waves, flicks and of course sleek straights!
"Statement Pieces" reccomends that you purchase the limited edition GHD IV Pink Kiss Styler, effortlessly on-trend in gloss 80s-vibe fuchsia pink, the striking styler comes packaged with three pink ghd lip glosses to suit your every mood, Dare, Dazzle and Demure for style and gloss in one gorgeous package. And the best part? $30 will go to the National Breast Cancer Foundation (Australia). Goddess worthy hair AND a good deed done? From now on you need to be praying at the alter of GHD (which stands for Good Hair Day, by the way!)
But before you disregard our blog in its entirety, maybe you should think that to someone, somewhere this content IS important - it is the lifeblood of an entire industry. But to most, it's an escape... a way to cast off the harsh realities of the world and delve into a superficial wonderland. This is often helped when you can recognise the fact AND have a sense of humour about it, as is the case with cult hair care giant GHD.
As a loyal devotee of the brand (I purchased my first GHD straightener a few years back and literally have not left my house without using it since - most of my closest friends have not seen my hair "naturally") when I stumbled across one of GHD's past viral advertising campaigns I had to laugh, it summed me up wholeheartedly...
Believe it or not, that was a legitimate viral campaign started by GHD in 2006 - This, is the 2008 one:
Both are delightfully clever and when juxtaposed against the world-renowned reputation of GHD, are made all the more cheeky. But wickedly savvy advertising campaign's aside, "Statement Pieces" stance on GHD's products is simple - if you don't already own one, do whatever it takes to get your hands on one - they are genuinely the holy grail of hair care. At approximately $325 they are one of the most expensive stylers on the market, but they are well worth the price. Ever wonder why your hair always looks so good when you're hairdresser styles it? There's a good chance they used a GHD.
There are three different types of stylers available, the GHD IV Styler, which is suitable for all hair types, the GHD IV Mini Styler, which is suitable for short hair (and great for guy's) and the GHD IV Salon Styler which is suitable for long, thick hair (especially Afro-Caribbean)- each of these stylers can be used to create a multitude of styles including curls, waves, flicks and of course sleek straights!
"Statement Pieces" reccomends that you purchase the limited edition GHD IV Pink Kiss Styler, effortlessly on-trend in gloss 80s-vibe fuchsia pink, the striking styler comes packaged with three pink ghd lip glosses to suit your every mood, Dare, Dazzle and Demure for style and gloss in one gorgeous package. And the best part? $30 will go to the National Breast Cancer Foundation (Australia). Goddess worthy hair AND a good deed done? From now on you need to be praying at the alter of GHD (which stands for Good Hair Day, by the way!)
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